So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers. And you have the best online shopping cart service out there so that you customers can buy from you with no hassles and next day shipping. That’s great! Now where are your customers?

Driving traffic to your website is a much discussed and much misunderstood venture. There are a million theories out there that claim to drive tons of new visitors to your site daily. There are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net. They claim that with this kind of blanket exposure, your traffic numbers will explode within days.

But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is “productive.” You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you … quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that’s what you’re after, right?

So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps…

* Hire an experienced copywriter. The copy that is on your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website’s code. An experienced copywriter will know how to determine the most effective keywords and place them strategically in your site’s copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags.

* You can enroll in pay per click search engines. Obviously, google.com is one of these, but most of the most popular keywords are already taken. If you can think of some original phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee.

* Submit articles to free ezine sites. This is especially helpful if you are a service provider. You can write, or hire someone to write, an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine or newsletter, they must use your web address at the bottom.

These are just a few of the many ways to ensure you get “productive” traffic. Empty clicks are just that … empty… and your wallet will stay that way, too!

Angel’s thoughts: Don”t forget to hire a good SEO ! Cause even if you hire someone to write if your website/blog is not optimized your goind to waste your money!!

Article Source: http://www.articlealley.com/article_1426203_3.html

About the Author: Nial Robbins is the owner and webmaster of  http://www.NDR-HomeBiz.com, the site for the best home business opportunities, free Internet home business training, as well as ideas to work from home and  earn money online.

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Many people ask us whats the best way to get into social media marketing – What shall I do first? Is Twitter relevant to us? How can I do it?… and so on. Of course there are many answers and roads to travel depending on the type of business and where you are now with your internet presence.

However – there is one approach which works well for most companies, and provides a bridge to enable you to evolve into Social Media and at the same time act as a hub and focus for your other online marketing activities.

It involves building a blog. I’m a much bigger fan nowadays of blogs and I really do see them as the epicentre of all your web marketing – even more so than your website. Your website is still essential as the ultimate destination for visitors and a means to convert them to buyers or enquiries, but the blog can be the driving force.

What will your Blog do

Below there’s a summary of the way you can use your blog to drive your social media and other web marketing activities. To set one up is easy – as we’ve discussed before using wordpress or typepad and integrating the blog within your domain is a straightforward process. The bigger issue most people have is deciding what to blog about – but actually there’s no shortage if you consider the volume of information your company publishes:-

-new product information

-industry specific information – new legislation, new trends

-lessons and ‘how to do’s’

-’hints and tips’

-case studies

-press releases

…and so on. In fact everytime your produce any communication content consider your blog a receptacle for it – even your video footage.

The crucial thing of course is to make sure there’s some value added content there – so a ‘good’ blog is really what we should be talking about. You can include all the other stuff but make sure (as we do on this blog) you are giving some valuable information away like lessons and ‘how to do’ guides. This will ensure people link to you (which of course helps with SEO) and sign up to receive info from you automatically – as illustrated on Seth’s blog above.

Your Blog and SEO

You will capture the ‘long tail’ as you blog – further, as we discussed above, you’ll develop backlinks naturally.

Your Blog and Email Marketin

As we do, send a regular newsletter to people with links back to the blog where the detailed relevent content is stored

Your Blog and Social Bookmarking

Give people the opportunity of bookmarking your site to increase your visibility and backlinks – also you might proactively bookmark your own posts in the major sites (Digg, delicious etc) – there’s a full list of around 125 of them here.

Your Blog and your PR

Any press releases you send out can be stored on your blog and linked to via emails and social bookmarking sites. Again this will help increase the value of your blog and the SEO

Your Blog and Social Media

The two everone’s concerned about are Twitter and Facebook. If you dont have time to frequent these phenomena then do as we do and link your blog directly to them. What happens when I blog is that it gets fed directly into Twitter and then to Facebook – saves loads of time.

Your Blog and your Videos

Upload your videos to your blog for greater impact and also to help visibility via search engines – courtesy of Google Universal Search these should show up in search engine results – post them on YouTube too

So, the key message is integrate your blog with your website then use it as the springboard to evolve your online marketing and engage social media. Over time this will increase your visibility via search engines as well as all the important social media sites.

Angel’s thoughts: Good advices in general, but never forget one thing, you must keep your blog alive!! Never stop to add stuff and new posts, to tweet, to comment etc or else your blog will die slowly but surely!

Article Source: http://www.articlealley.com/article_1421663_3.html http://www.janklin.com

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Here are several ways to expand your own business operations with ebooks.

Marketing – An ebook offers an inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software or hire someone to help create your ebooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your shots, your products and describe your services with awesome power-packed presentations; web pages with interactive links for sound, visual presentations, communications (emails or forum posts) and more.

Education – When your products or services need explained, educate your prospects and clients with ebooks. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future product and service development.

Click Here to buy EBook(R) Secrets Exposed and you will be able to win $20.000 a month too!

Communications – How many times do you get an email you with a question – the same question over and over gain it seems – that requires a book-length answer? Maybe questions like, “How do you create a basic website?” or “How can you market on a tight budget?” inspire lengthy replies. Well, now you can write one long reply, turn it into an ebook and send it out – over and over again and free up more time for other things. AND include your own marketing information inside so that readers can look you up on the Internet, pass your information along and give others the opportunity to find you, too.

New Product – Use surveys and take polls for new product creation. Include a link to a web page with a questionnaire and free download for recipients upon completion.

Sales Reps – Arm your sales representatives with professional, top-notch full-color media / product / service information kits presented via your ebooks to share with local newspaper, radio, television and other media reps, visitors and potential clients at trade shows and other events. Set up an introductory page in your ebook, then an index where people can click and quickly find your History, Mission Statement, product and service descriptions and images, Contact information, Testimonials, etc. Then copy the ebooks to disks and CDs to distribute at events. This gives people the opportunity to learn much more about you when they have more time afterwards.

So grab your cyber-pencil or keypad and start writing! Ebooks can definitely enlarge your operations.

Click Here to buy EBook(R) Secrets Exposed and you will be able to win $20.000 a month too!

For great quality ebooks go to www.digitalsupplyhouse.com
Article Source: http://www.articlealley.com/article_1407536_81.html

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1. Work for other internet businesses as a virtual assistant. This can be something as simple as answering the phone as though you are at the office of the company you are answering the phone for. It could also include other things such as typing, providing customer service, handling emails, and so on.

2. Write blog articles for over 1 million bloggers. There are millions of blogs right now that need articles written for them.

If you’d like to stay at home and provide a service that is in high demand writing blog articles is definitely one way to do it. You can make good money and you will never be bored because of the wide variety of blogs on the Internet today.

3. Start a membership site offering tips on what you are an expert at. People are willing to pay for information and if it is something you can help them with on an ongoing basis you could start a membership site.

One I came across recently was a membership site offering information on celebrities. You got contact information for thousands of celebrities once you join their membership site.

You also see membership sites on various things including small business training, affiliate marketing, home improvements, and so on.

4. Sell other people’s products as an affiliate marketer. This is an excellent way to begin earning money on the Internet and you can get rich if you treat it like a business.

The products are already developed and you are also given your own website and marketing materials. Your job is to get visitors to your affiliate site and make money when they purchase from you.

Click Here for The Affiliate Code – Michael Jones Is Shaking The Affiliate Industry!

5. Start your own blog and sell advertising spots on it. Initially you might want to put Google ads on your blog by joining the Google Adsense program.

As your traffic increases you can sell advertising in the form of banner ads, text Link ads, and so on. This actually can become very profitable for you long term because you can pick up corporate sponsors as well.

These are five online business ideas you can quickly make money with. They all can turn into very lucrative businesses and are things you can do right from the comfort of your own home. If you stop and think about it you can probably come up with a few more great ideas.

Click Here for The Affiliate Code – Michael Jones Is Shaking The Affiliate Industry!

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Article Source: http://www.articlealley.com/article_1407685_3.html – Author: Paul Jesse

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You can start multiple streams of income such as running an online business… And the easiest  type to start is the affiliate home-based business. As a matter of fact there are some i know that cost less than $35 to start and little or no money to keep running. Just remember this when joining an affiliate home based business, WHO OWNS THE COMPANY?

A person who is willing to put their name on the site allows you to see their past efforts online and it shows how creditable they are as opposed to a site that has a lot of hype but no one taking responsiblity for owning the program. I would stay clear of any affiliation to sites like this. People get burned on a daily basis on the internet so if you do some checking on the owner of the site like running his or her name on a google search you will see different listings that that person works with.

Choose your affiliate business with caution,do your research homework and you will have a safer more secure business than just falling for the hype of any site.

Click Here for The Affiliate Code – Michael Jones Is Shaking The Affiliate Industry!

Article Source: http://www.articlealley.com/article_1407694_3.html Author: 2Arichlife

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